Working with Ramon has been one of the best experiences I have had in my career. Creating a sonic identity for a multinational is a complex task, as you have to translate the values, attributes and essence of the brand into a unique composition that connects with people around the world and makes that melody iconic and memorable. Ramon not only managed to manage this project in the most efficient and effective way together with Sixieme Son, but he also did it in a very didactic way, with a special sensitivity, providing the whole team with his vast musical knowledge through practical examples to understand the importance of instruments, tonalities and rhythms when shaping MAPFRE's future sonic identity. MAPFRE's sonic identity is not only an iconic melody that is placed at the end of an advert, but it is a sonic identity that has been adapted to all the touch points where the brand has sound, although what I really value most about this whole process is how, throughout this musical journey, Ramon stopped being only a collaborator to become a friend and a true ambassador of the MAPFRE brand and its sonic identity.

Ramon and his team were key to translate our values and the essence of our brand into an emotional and universal language through music. His closeness and integration with the work group has been key, quickly understanding our needs through a collaborative process that involved several areas of the company. Thanks to their intervention, our brand has gained differential value and a new way of communicating our purpose.

It has been an honor to discover the sound brand identity from Ramon's hand, he has discovered a new support to work branding in a more holistic way, which we had not identified. In the current context of an increasingly volatile and changing market, brands have to differentiate ourselves even more and be able to convey our brand purpose through all the senses. The exercise of identifying Gallina Blanca through music has been beautiful and we have enjoyed it very much as a team, with Ramón's support in all phases of the project. He has provided us with a very valuable asset that we are incorporating in digital communication and is giving us great results in brand recognition. A great discovery that makes our brand shine even brighter.